3 Key Reasons Why Your Small Business Blog Will Fail (And How To Make It Succeed Instead)

Whether you are blogging already to promote your small business or thinking of starting a blog, using a blog to promote your small business is not enough in itself.

You may be considering blogging, or have been an owner of a blog for some while now, believing that this blog will bring you more customers. That’s what you were led to believe by all the hype around blogging, and possibly by your tech people too, right?

If this is you then you are not alone. Many small business owners believe, either because of hype, or from seeing competitors take up blogging, that a blog is the key to attracting more customers. In times of recession and downturn any thing that can bring in money to your business is good right?

Wrong.

Starting a business blog can be the worst path you will take in your business. Why? Because many times over small business owners believe that their blog will promote their business.

If this is you, thinking this way will lead you to 3 key reasons why your blog will fail before it gets started.

Key Reason 1: Not understanding the fundamental principle of what blogging is really all about.

Many small business blogs bore people (especially potential customers) with dry sales-speak such as how competitive their prices are. They use their blog to sell first and foremost. This is a BIG mistake.

What To Do Instead:

Stay away from dry sales-speak. Instead entertain and support. Use your blog to offer information that improves, saves and supports potential customers in finding solutions to their wants.

Key Reason 2: Believing that the most important task of your blog is to promote your business first and last.

This mistake leads many small business owners scratching their heads, and disappointed that no one has arrived to spend money in their business. For example, a florist may think that their blog should promote what their florist’s business does – sell flowers in beautiful ways.

What To Do Instead:

Concentrate first and foremost on becoming an advisor. This means actively stepping out of the role of sales person, and stepping into the roles of counselor, expert and leader offering interesting, useful, helpful and entertaining information that improves, saves and supports potential customers.

People are attracted by people who give them short cuts to what they want most. Become that person and people will flock to you – and your business.

Key Reason 3: They pay a lot of money to have their blog designed for them and allow these designers to design a blog that they (the designers) think is “cool”.

Cool is fine – if it sells. Trouble is most of what passes for Cool for other people, usually does not fit your potential customers’ idea of cool. Sure they may think “Wow!” when they see your super-duper blog design (possibly) but will they be persuaded to buy from you because of it? 97% of the time the answer is “No.”

What To Do Instead:

First establish your target niche. Once you have established who you want as customers, you are ready to establish what goals your blog will achieve for you.

Only when you have establish these two fundamental facts are you ready (and able) to decide what kind of blog is best for your particular business to enable you to achieve your goals. It is then that you are in a position to discuss and decide the best design for your blog. Anything that detracts, or leads away, from achieving your goals must be rejected.

Nothing must get in the way of you giving your target niche of people what they want. Establish who your target niche is. If you are a florist remember your target niche is not “people who buy flowers”. Your target niche comes from those people. But you need to hone in on who, what, when, why, how and where among people who buy flowers are your target niche.

When you have established this by answering those six vital honing-in questions, you will be able to establish the target niche – and aim – of your blog. For example, you may have established that: out of people who buy flowers in your area, your target niche are women entrepreneurs between 30 and 40 years old, who want to have beautiful flowers, not only brighten their homes, but their work places too. But they don’t want to bother with arranging bouquets themselves. Oh yes, and they’re Fung Shui addicts too.

There’s your blog’s target niche and aim: Inspiring, saving and advising these women entrepreneurs on how to best use flowers in partnership with Fung Shui principles in order to enjoy increased flows of positive energy.

The Bottom Line:

Blogging can bring increased numbers of people to your business and increase your bottom line – if you understand how to avoid the 3 key reasons business blogs fail and instead make your blog successful.

3 Reasons Why Blogging Will Help You Grow Your Small Business

I have been intimately involved in building, growing and consulting many small businesses both online and offline for many years and what I have found is that entrepreneurs at all stages of growth and development are anxious to discover both strategic and cost-effective marketing tools that will help them attract new profitable customers in an ever-changing dynamic market place environment.

Increasingly, small businesses are smartly adding blogs as a key tactical online marketing technique for three important reasons.

3 Reasons Why Blogging Will Help You Grow Your Small Business

1. Blogging Is a Great Strategy To Help You Increase Visibility To Your Ideal Targeted Market.

The bottom line is that incorporating a blog into your online marketing strategy can help you improve your chances to increase sales and grow your business.

Do understand that this is not a quick or short-term sales success technique. Be committed to a long view of blogging and this technique will help you build value as a lead generation tool over time.

But if you have the determination to post consistently adding content that is fresh and helpful to your ideal target niche market, it will help you gain a competitive edge over your competitors.

The most important tip for you to follow when starting a business blog is to “Define The Purpose of Your Blog.” Just as any company must have a business plan, your blog must have a specific direction and purpose.

For instance, if your blog’s purpose is to help your customers and prospects with information that delivers tips, solutions free advice and/or adds value to your primary product or service, then make it clear.

If fact, make it very easy for any first time visitor to your blog to recognize what it’s all about. The key here is to write your blog posts with your end-users in mind.

2. Maintaining An Active Blog Will Help You Improve Your Websites Search Engine Optimization (SEO) Results.

If you do decide to develop a blog as a marketing tool to help you grow your small business, focus on building it around two basic criteria:

  1. Your most valuable keywords
  2. Continually adding new and informative content

If you do this, you can gain leverage allowing you to effectively compete against the big boy brands.

As search engines continue to shake up the way they rank sites for relevancy, adding fresh and regularly updated content will continue to be an essential marketing strategy for your small business.

A couple key tips here are to:

  1. Differentiate your blog and make it stand out in a crowded and competitive marketplace. Make it “cool” for a lack of a better way to say it.
  2. Write your blog posts with your prospective searchers in mind. Put yourself in their shoes and use words and terms that they would be thinking in their heads when they are searching for what you offer.

Lastly, remember that as cliché as it sounds content is still king which means you should focus on delivering unique and helpful information. The reason is that fresh and relevant content is still the foundation of a smart SEO strategy.

3. Credible Content Will Help You Drive Traffic To Your Company Website.

If your objective is to build a blog that helps you generate sales leads and/or strengthen relationships with your existing customers, then you must realize that great content is what will help you build your reader and visitor base.

In fact, think of it this way, the content you deliver in your posts is like the food (or nourishment) you feed your readers and those who are searching the Internet for the information, tips and solutions you are writing about.

Plus, it’s the information that keeps them interested and hooked on your blog and will motivate them to share it with their friends and family. This helps to make it viral and valuable.

I stated it above and will emphasize here again that you should ask yourself “why am I publishing this blog?”

The answer to this question will lead you to creating great content. But continue to be diligent in keeping your focus on THEM (your reader).

In fact, paste this famous marketing saying on your computer screen as you write every post, “It’s all about them, it’s not about you.”

If you actually do this, you will create content your readers will be interested in and the by-product will be that you increase your competitive marketplace leadership, your SEO rankings, your sales leads and interested customer or client prospects.

One more tip when writing a business blog is to position yourself as the expert in your niche.

No one will actually come to you and crown you the expert but if you really do have expertise, experience and education in your area, then proclaim yourself the expert and share some of your successes and testimonials. This will increase your social proof helping to solidify the credibility of your blog enormously.

Conclusion

The bottom line is that incorporating a blog into your online marketing strategy will help you improve your chances to increase sales and grow your business.

Atlantic City, NJ; Secrets

Atlantic City has done something that at one time seemed to be impossible. The crowds are back and tourism has accelerated. Hundreds of Thousands of people each weekend go to Atlantic City to visit, gamble, eat, shop and relax. There are unbelievable options and some of the finest restaurants in the country. Great Shows with big names abound. As Atlantic City regains her title of the top area destination point it is breaking all the records.

Not more than a few years ago the areas adjacent the Casinos were over run with street gangs, crime, graffiti, filth, drugs and prostitution. As a matter of fact you had to drive through much of it, just to get there. Today it is a much different story indeed. But how did they do it? Tourists are back on the boardwalk, the small businesses are making money and big name entertainers are back in force, as the tourists with their dollars flow into the New Atlantic City in droves.

Thanks to a combination of business and government, non-profit groups and volunteers working with a “Can-Do” attitude working in a seamless and motivated team atmosphere they have finally done it. There is probably no greater example in the United States as such a revitalization recovery. The City is beautiful, well manicured with landscaping, tourists walking around enjoying themselves feeling safe and cared about. The trash is gone and they clean up any graffiti within hours. There is no more litter, empty fields where low-income type housing had been torn down, now instead host parks.

It appears as the landscaping and care has gone into the common areas, nearby parks, sidewalks and shopping areas a new image has appeared and it has “Atlantic City” all over it; the landscaping team is run by Jon Bitzer. Jon is in charge of up keeping the landscaping and image of the grounds, which have brought back the pedestrians and shoppers and couples come for a romantic weekend or weekday visit. “We have a small team here, but we get it done” says Jon Bitzer. Jon has broken his crews into teams; one crew is strictly in charge of mowing; each special team has a schedule of routine maintenance, which is assigned. Other teams are extending the reach of the redevelopment and block-by-block the city is getting cleaned up. The Mom and Pop Shops and Small Business are looking forward to the ever increasing sales, the Major Chains are also taking notice and investing capital and with each new business it means new jobs for the area. What a success story indeed.

By keeping the surrounding area completely free from debris, trash and graffiti the tourists and couples are coming back and every month the number of visitors is growing. Thanks to the teamwork and leadership of Jon Bitzer the city has never looked better. If you are planning a trip on the East Coast, there is no better destination point than the New Atlantic City. The signs say Atlantic City is for lovers and indeed with the renewed ambiance, attitude and attributes, it is true. Atlantic City should be used as an example for the revitalizing of America and her historic Downtown Cities. It is surprising what can be done when a team committed to making it happen believes in the cause. Atlantic City, thanks for the hospitality, we will definitely be back soon.

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