Places to Stay in Atlantic City

If you’re looking for a great vacation spot, why not visit Atlantic City, located off the New Jersey shoreline, on Abescon island? The gorgeous seaside resort has a variety of luxury hotels to fit any lifestyle and budget. These high end hotels provide guests with all the essentials, plus the amenities we all enjoy.

The hotels in Atlantic-City provide guests with flexible pricing to stay competitive. The prices vary depending on the services and features they offer. The room size and the type of bed make a difference in determining the price. Standard, superior and suite rooms all have different rates.

Of course, how long you plan on staying also will affect the price you pay. Other factors include the time of year you visit Atlantic-City. During the winter, hotels on the beach advertise special discount rates. Usually hotel prices are higher during the summer, weekends or peak times.

Business travelers and government employees may be eligible for discount rates. Special groups and associations may also get discounts. There are even hotels that give cheaper rates for senior citizens.

Many of the hotels will also offer special rates if guests book their rooms through designated travel agents.

When you go to Atlantic-City you will find that room rates at luxurious hotels range from $120 to $350. They include the Borgata Hotel Casino & Spa, Hilton Casino Atlantic City Resort, and Skyline Tower Atlantic City.

If you’re more interested in a mid-priced hotel you can stay at any of the following; Sheraton Atlantic City Convention Center Hotel, Clarion Hotel and Convention Center, La Renaissance Suites, Trump Marina Hotel & Casino, and Holiday Inn Boardwalk. They will cost you from $60 to $200.

Those on a budget can stay at the Howard Johnson, Tropicana Casino & Hotel, Rodeway Inn South, and Quality Inn Atlantic City. These room rates are typically $40 to $60.

The room rates mentioned is per room per night. Each hotel reserves the right to alter their pricing without notice for whatever reason.

Social Media Marketing Strategies for Small Business Social Media Marketing Campaigns

Many consumers have the wrong notion that small businesses don’t have a chance at surviving in the highly competitive business environment of the 21st century. They couldn’t be more wrong, and here are the reasons why. With technological advancements and social media tools that span the globe, there are now many strategies available to small businesses to help them achieve their business goals. One of the available strategies to them is social media marketing. In fact, small businesses can maximize the features of Twitter, LinkedIn, Facebook, and other social media networking sites to successfully put their business endeavors in the limelight and within the reach of customers from around the world.

Any of these social media platforms have at least 50 million to 350 million users. Each day millions more become members and they come from everywhere on the planet. These platforms are essentially networking sites which make them ideal for small businesses to promote their wares. With social media small businesses can greatly impact the niche and the global market as well. At the same time they can generate potential leads.

Strategies for Social Media Marketing

1. Small businesses must strive for optimization. If the web content is not optimized then the business venture is not making the most of the available social media tools that their competitors as well as large businesses are successfully utilizing. Optimization helps avoid penalties from the major search engines. If optimization is used correctly, site rankings increase and the business venture gains immense rewards in terms of brand awareness.

To be competitive, small businesses have to learn about essential social media marketing strategies. Marketing tools change all the time and so it is also critical to keep abreast of technological innovations. Careful planning and foresight help a business in achieving its goals. It becomes easier for small businesses to expand if they have a significant online presence. There is no easier way to expand the client based of a fledgling enterprise than through social media marketing.

2. These days, the forming of business alliances may also be done on the Web. Expanding the social contacts of the enterprise can be done by cost-effective measures. One method is to build links with websites that are relevant to the business. These alliances, once formed, can boost the popularity and exposure of any new business. Besides, link building is a great way to promote services & products.

3. There are traditional methods of business advertising and there are also boosting the business profile on social networking platforms. To create a bigger impact on the market today, it is important to pay attention to the business profile that website visitors arrive at. If an “About Us” page contains a link with a significant impact then the company can expect a number of new leads. Visitor of the website also appreciate being presented with short, concise, and relevant information about the products & services being offered.

4. Dynamic and responsive websites have numerous advantages over traditional sites. Visitors are drawn to sites that are arresting, attention-grabbing, and interactive. When great content, layout and site SEO are all present and in the right mix, there may be no need to spend money on advertising strategies since the site itself attracts high volumes of traffic already. When the keywords are highly ranked, potential leads will keep coming in.

In Conclusion

There are many social media marketing campaigns available today and it is up to the management to choose which strategies to adopt. No matter how big or small a business venture is the management has to consider the potential advantages of engaging in social media marketing. These approaches can steer the whole company towards the right direction.

Atlantic City – Decline and Fall of Gambling

Atlantic City has fallen on such hard times that bankruptcy chatter permeates the air. The city’s primary industry, gambling, has been decimated as newer casinos in nearby states have lured gamblers away from the New Jersey shore with its famed boardwalk.

New Jersey Governor Chris Christie is not taking this turn of events lying down. He has appointed a turnaround team, including former Detroit emergency manager Kevyn Orr, to review the alternatives. Is this only a step away from an autopsy? After all, Kevyn Orr is the guiding light who launched Detroit into bankruptcy.

Truthfully, can anyone perform magic on a city that saw 4 of its 12 casinos close last year? Then there’s the Trump Taj Mahal, which barely avoided closing, remains on life support, and is seeking a white knight investor. Caesars Entertainment, which owns Bally’s Atlantic City and Caesars Atlantic City, filed for bankruptcy last month.

“No one should expect that the appointment of a very competent fiscal manager is the solution for Atlantic City,” said Peter Reinhart, professor and director of the Kislak Real Estate Institute at Monmouth University, as it would not solve the underlying problems of a stagnant tourism and casino industry.

Besides the downward spiral of casino gambling, there is also the threat of online gaming. You can now add New Jersey to the number of states who allow online gaming. The Garden State joined Nevada and Delaware as the only states with legalized online gambling, and is now the biggest in population.

How does that impact destination gambling? It doesn’t help. However, many don’t go for gambling alone. The resorts offer shows, seminars and conventions — both for recreation and business. Ultimately, the casinos may be the biggest winners because as it now stands, online gambling web sites must operate through casinos. But, for how long? And, as states seek revenue, some will inevitably turn to online gaming as a source to help fill their coffers which may prompt them to loosen this restriction. Anytime a gambler can place a bet online rather than having to go to a physical place is one less gambler available to all casinos, including Atlantic City casinos.

Atlantic City is a town of 40,000 people, 48 blocks long, three-quarters of a mile wide at its widest. Its budget is about $270 million. About one-third of its residents live in poverty. More than two-thirds of its adults age 25 and older have a high school diploma or less. Atlantic City remains the only place in New Jersey where casino gambling is legal.

Is any casino doing well? “Well” may be a relative term. The casinos left are, at least, still open. They are the Borgata, Tropicana, Resorts, and Golden Nugget. The decline started in 2007, the year after Pennsylvania opened slots. Within four years, Pennsylvania bumped Atlantic City out of second place behind Nevada in annual gambling revenue. In 2013, Pennsylvania’s gross gaming revenue was $3.1 billion. There is also competition from New York which allows gambling in the Catskills and various counties.

No matter how you look at it, hiring a turnaround team knowledgeable in municipal bankruptcy is a sign of Atlantic City’s times.