Importance of Social Media Marketing for Your Small Businesses

Social media marketing has gained popularity among small businesses and they are taking this kind of marketing as one of their important marketing strategies for their businesses. It is a helpful platform from where you can reach thousands of customers in a short time with less efforts. In this post, you will see the importance of social media marketing for your small businesses.

Cost-effective: Social media marketing is a cost-effective marketing strategy for your small businesses. This is because it is free to open your business account in these sites, but where you need to spend a little money for its maintenance is on content, graphic creation, and for further developments. It has the ability to reach thousands or millions of targeted audience within a short time and with a less efforts.

Take a look at the number of the users:

  • Facebook has 1.15 billion users.
  • Active Twitter users are about 200 million.
  • LinkedIn users are about 238 million.

A platform to educate and empower online community: Social media marketing is a powerful tool in educating and empowering your online community. Here what you need to do is – share educational to informational posts as these reveals your brand personality to the community followers.

Direct interaction with customers: Social media marketing is a two-way communication tool, by which, small businesses can engage their customers by conducting polls or surveys or by responding to the queries. By this, the businesses can know about the targeted audiences – what they like/dislike about your products/services, what their needs and wants and so on. Accordingly, you can make necessary adjustments to provide quality customer service. This will build trust customers’ trust. They will feel your business is credible.

Generates leads/sales: Social media marketing plays a critical role in generating leads/sales for your small businesses. According to the report – 2012 State of Inbound Marketing – it has 100% higher leads to close rate than outbound marketing. However, do not get overwhelmed with this feature, because you will not get instant results. Here you need to put consistent efforts in implementing and maintaining the marketing campaign. Over a period of time, you will get the best results.

Social media marketing helps in branding: This is a good platform to build branding. It depends on you in deciding how to position your organization in the minds of the organization. Here what you need to do is – put consistent efforts on creating and posting valuable content over these sites. This will build reputation for your brand.

Business Exposure: Social media marketing is a boon to professional employers who are willing to connect with the other professional in the same industry. This helps in building comprehensive network as well as you can gain referrals.

Social media site usage has grown manifold over the past few years. Therefore, it is an effective platform to promote your business.

Tropicana Casino and Resort in Atlantic City

The Tropicana Casino and Resort is one of the most prominent and largest hotels in Atlantic City. It has 500 rooms and suites that include luxurious contemporary facilities. The resort is convenient to a wide array of fun and enjoyable activities inside and outside.

Among the major highlights of the hotel:
o Guestrooms and suites providing oceanfront views
o Indoor and outdoor pools
o 21 restaurants
o Casino games such as slot machines, blackjack, craps, poker and many more.

Guests are offered with different choices of room accommodation. The amenities vary. Among the choices are:
Standard Rooms – West Tower
o Oceanfront view
o Standard room size
o Black and white photos of Atlantic City history
o Cool and warm white and blue interior decoration

Standard Room – Havana Tower
o Deluxe room
o Outstanding view of the ocean
o Free Internet access
o 2-line speaker phones
o 25 inches cable TV

Standard Room – North Tower
o Near casino area
o Refurbished room
o Pillow top mattresses

South Tower Suite
o Luxurious amenities
o Large parlor
o Bath and bedroom

New Yorker Suite
o Located at the 50th floor
o 3 elegant bedrooms
o 4 opulent baths
o Grand piano
o Bar
o Panoramic views
o Rate is $10,000 per night including taxes

The hotel’s location provides easy access to a variety of shops, beautiful beaches, and amusement centers including the IMAX Theater.

There are also several vacation packages for guests to avail. These packages are ideal for couples, families or business travelers. The packages available are:
o Romantic Getaway Package
o Girlfriends’ Getaway Package
o Night of Laughs Comedy Package

The hotel houses the best restaurants featuring many choices of local and international cuisines. The best chefs in town work for these establishments.

Carmine’s Restaurant – Carmine’s restaurant is one of the best Italian restaurants and has received numerous citations and awards for its excellent service and delicious cuisines.

Cuba Libre Restaurant – This restaurant specializes in serving Cuban dishes and traditional cuisines. The atmosphere is uniquely classic.

Palm’s Restaurant – Known to be one of the favorite dining places of many celebrities. This restaurant serves Italian dishes, sea foods and the best steaks. It also features the finest wine, awarded Wine Spectator Award of Excellence.

P.F. Chang’s China Bistro – This restaurant serves Chinese cuisines combined with American dishes. Guests can also enjoy classic cocktails. The decorations make it an ideal place for heart warming dining.

There are still more restaurants to choose from to suit your personal taste.

For your entertainment needs, you can groove to the music at the Tango’s Lounge. There are also several entertainment venues where you can enjoy singing along in many karaoke bars or choose to bang the night with the music of live bands.

You can have a makeover from the salon at the lobby. Services include hair coloring, waxing, pedicure, manicure and many other beauty services.

Hotel Amenities:
o Spa
o Beach Cabana service
o Concierge
o Business center
o Tropicana health club
o Indoor and outdoor pool

The hotel can provide a professional meeting coordinator to help you with corporate events planning. The convention center provides enough room to accommodate large group of guests for your event. Food catering is also available upon request.

The casino is one of the major attractions of the hotel where many of its guests can enjoy several games of luck. It is many table games, slot machines, roulettes and many other exciting games you would surely enjoy.

The Tropicana Casino and Resort is really an ideal place where everything you want is under one roof.

Recommended Hotels Near the Walk of Atlantic City

The Walk in Atlantic City is home to many stores with wide selections of apparels, beauty and cosmetic products, electronic gadgets and many other items. Many stores give big discounts, making your shopping more affordable. This place is ideal for visitors who love to shop or those who just enjoy window shopping.

While you are on vacation or on a business trip, hotels within the area are ideal for your accommodation needs. They are accessible to the many attractions around.

Sheraton Atlantic City Convention Center Hotel
The Sheraton Atlantic City Convention Center Hotel provides the friendliest service that will make you feel at home and comfortable. Guests are offered many exciting options to enjoy shopping, the casinos or a stroll at the boardwalk outside.

There are 502 guestrooms available combined with Sheraton Sweet Sleeper Bed for maximum comfort and features a high-speed Internet access, keeping you connected with colleagues or business clients.

Guestroom amenities include:
o Club Level Room
o Movies and Video Games
o Cable TV with Remote Control
o Handicap Accessible Facilities
o Fax service/Copy service/Printing
o Cribs
o Oversized Desk
o Rollaway Beds
o Coffee Maker
o Voicemail
o ISDN Telephone Line
o Maid Service
o Room Service
o Smoke Detectors
o Telephone
o Smart Room
o Connecting Rooms Available
o Individual Climate Control
o Refrigerator Available (Charge)
o Iron and Ironing Board
o Non-Smoking Room
o Data Port
o In-Room Safe
o Ergonomic Desk Chair
o Jacuzzi in Room
o Bathrobes
o The Sheraton Sweet Sleeper Dog Bed Available
o Hair dryer

A complimentary breakfast is provided, served daily with your choice of breakfast. For lunch and dinner, you can dine at Boulevard Café or at the Shoe Bar. They serve the most delicate cuisines, cocktails and many other menus which will surely satisfy your appetite.

You can still do business through the hotel’s business center that provides services such as fax, photocopy and printing. You can also request for office supplies available free of charge. You can host corporate events at the hotel’s spacious conference rooms equipped with all the necessary facilities. The business rooms are conducive to large gatherings.

After a busy schedule, guests can indulge in exciting activities such as golfing, play tennis, fishing, and water sports. They can opt to jog along the boardwalk.

Showboat Mardi Gras Casino Hotel
The Showboat Mardi Gras Casino Hotel is ideally located at one of the beaches of Atlantic City. This hotel provides the best entertainment package plus superb accommodation with its 1,300 luxurious guestrooms.

Guests can choose from the different types of accommodation:
o Deluxe Rooms
o Premium Rooms
o House of Blues Studio
o Bourbon Tower Suite

Guestroom amenities:
o High-speed internet access
o Microwave oven
o Satellite TV
o Pay movies
o Telephone
o Fully air conditioned rooms
o In- room safe
o Desks with chairs
o Room service
o Wake up call

The hotel is an ideal place to stay, with many dining places and entertainment areas nearby.

All guestrooms feature an outstanding view of the oceanfront.

Have the most exciting game of your choice at the casino featuring wide array of games from slot machines, table games and many other games.

Guests can have a refreshing dive at the swimming pool located at the rooftop or have a healthy workout at the fitness center with state-of-the-art equipments.