Marketing Strategies for Small Business: Simple Ways of Taking Your Business Online

There are so many marketing strategies for small business out there these days that it’s enough to make you dizzy if you try to listen to every advertisement. The problem is that people who sell internet marketing systems are likely to be pushing something that doesn’t even work for them! No wonder it’s so easy to get overwhelmed with the technology of today.

But what if there was a way take just the “meat and potatoes” from the best of the marketing strategies for small business?

The purpose of this post is to try to simplify what you actually need to get started in taking your business online…

Why taking your business online?

The beauty of taking your business online… The beauty of taking your business online…

Because, now that the internet is a huge part of the average business, if you’re not taking your business online, you’re leaving a lot of money on the table! You’re apt to be left in the dust while your competitors ramp up past you with their own marketing communication strategy.

But no need to get overwhelmed just yet…

I’m here to give you those “meat and potatoes” for the best internet marketing strategies for small business…

… in actuality, you only need three things for taking your business online to where you can allow the system to do most of the “heavy lifting” for you.

There are basically only three marketing strategies for small business online…

1) Taking your business online with a capture page…

This is also called a “landing page” because it’s what your visitor who’s searching for your service will initially land on. The purpose of the capture page is to compel your visitor to want to enter their email address; hence, you’ve just “captured” them as a new lead.

The main thing you need to remember about the capture page is that it must promise something.

Look at it from your visitor’s point of view; what would compel you to want to enter your email address for more information? A good example of this is to promise something for free – like a free educational video for more information.

2) Taking your business online with a sales page…

Ideally, this is a video that your new lead will be introduced to immediately upon entering their email information. The beauty of this, of course, is that it’s all automated so your new lead will literally be listening to a sales presentation from “you” while you might be still sleeping!

3) Taking your business online with an auto-responder…

On average, most people will need to be approached seven times before making a decision to purchase.

SEVEN times? OMG!

Who on earth would want to be that much of a nag? Especially those small businesses such as network marketing deals where you get all the work and NO training on how to promote you deal. Developing a marketing strategy is so much easier if you only need do it once, and then let the system take over the bulk of the work for you.

The beauty of having an auto-responder is that you set it all up ahead of time with your own personal messages…

People tend to want to buy from those who they know, like and trust. And it’s your continuous flow of emails with your pictures and videos that help them get to know who you are, whereby giving them the chance to grow into a trusting “relationship” with you – even without ever having met you!

And that’s really all there is for in marketing strategies for small business online… except for the idea of a “funded proposal”…

If you haven’t heard of this term before, think of an internet marketing system that will automatically “sell itself” while you use this system for taking your business online. This is an idea adopted by millions of successful internet marketers because it costs money to market your business, and, without a funded proposal, it’s likely that your funds for the business will be exhausted before you start to make any substantial profits.

It’s no wonder that the funded proposal is now a household term among those using marketing strategies for small business online!

Sales Skills for Small Business Owners

Selling is a very important aspect of any business and although many small business owners don’t like to consider themselves as ‘sales people’ per se in reality small business owners are actually key sales people who know their business and product or service offering better than anyone else in most instances. Let’s identify what some key sales skills are and discuss how they can be further developed.

In a nutshell the key ‘must have’ sales skills include:

  • Confidence
  • Relationship building skills
  • Listening
  • Persuasion
  • Product / service knowledge

Most of the skills listed above will be familiar to you, but I bet you are wondering, how can I apply this and learn to become a better sales person? The key is to identify any gaps you have in the skills outlined above and then develop your skills in these areas. It’s also important to understand what makes for a more natural sell which is centred around confidence. The truth is we all dislike the hard sell and pushy sales people so it’s about striking a balance, you want to be described as ‘confident’ and avoid being perceived as arrogant. So how does one achieve this?

Know your product or service

This is fundamental to your success. If you don’t know your product or service you won’t feel comfortable talking about it. If you need to develop your product knowledge, look for resources to help you do this, be it sales training, product or sales manuals, brochures and other materials, senior staff or technical staff with deep product or service knowledge.

Speak naturally

Speak naturally about what you do and the services you offer, a prospect that is interested in your offering is more likely to ask you questions and engage in a conversation with you about your offering. Sharing knowledge will help you build a relationship with a potential prospect.

Relationships develop leads better than any other form of lead generation. Word of mouth and relationships drive sales better than any other lead generation technique, even in today’s digital world! Think about your network and whether or not you are leveraging the opportunities that are being presented to you.

Believe in what you are selling

Passion and a genuine belief in your product or service will get more sales flowing.

Be clear, concise and articulate the benefits of your product or services to prospective customers or clients. Remember the golden rule. People are focused on what’s in it for them. Make sure you keep the customer and their needs at the centre of your conversation and explain how your product or service can benefit them.

Actively listen to your prospects / customers

Each one is different with unique requirements. Listen to any concerns or objections they have so that you can respond to these effectively. Be mindful not to interrupt when they are trying to express a concern.

Be patient

Be patient with your customers and be aware of body language and social cues. This applies to your own body language and tone of voice and that of your customers. It will help you to gauge interest/disinterest and read the situation, allowing you to know when it’s time to speak, seek clarification and when it’s necessary to listen or repeat what has been said to reinforce that you have been listening!

Sales is a complex subject area. I’d love to hear about any first hand sales experiences or tips you may have from your own sales history. What were some of the things that helped you close a sale? Is your network the main source of sales leads for your business? What are some of the areas within the sales process that you find difficult?

Gravitational Marketing for Small Businesses – First Law: Why Your Marketing Doesn’t Work

Traditional Sales and Marketing Tactics are DEAD!

In your heart and in your mind you already know this is true. That’s why we’ve come together…you’re seeking a solution.

What you’re doing is not working the way it should be – or the way it once did.

There was a time when just doing a good job was enough to stimulate word-of-mouth or running an ad or sending a mailer could get you some leads and deals. That’s not the case anymore.

You want – and have a right to expect – more.

More leads.

More business.

More commissions

And more money.

We don’t blame you. You didn’t get into this business to clown around or work like a dog.

But that’s what too many small businesses and professionals are doing.

Wasting their time, money and opportunity with traditional marketing practices that are dead.

The ideas we will teach you have been in use for over one hundred years. We only use time tested direct response marketing tactics that are responsible for the most effective marketing efforts in history.

One time we were explaining these concepts to a small business owner here in Orlando, Florida.
He’d had been a sales professional and now a small business owner for over 25 years and was always researching marketing techniques.

At the beginning of our meeting, we could tell he was a little skeptical – because of our young age.

But when we were done with our rapid fire explanation of our “Gravitational Marketing Secrets” – and how they could revolutionize his business – he stared at us and finally said, softly, “I’ve been in this business for more than 25 years, and I’ve never heard any of this before.”

We’re not surprised.

It’s a conspiracy.

It’s perpetrated by media professionals, sales imposters, creative morons and ad agencies. You see, these people are all deathly afraid that you – the advertiser – will be able to track and measure the results of your marketing expense.

This is a huge opportunity for you.

Most people, most business owners, most sales professionals don’t know this information (and many of the ones who do know it are too stubborn, too lazy or too egotistical to take action).

The wise business owner and sales pro who takes this information and runs with it will be in striking distance of dominating their market, making their competition impotent – even small businesses and sales professionals that have been doing this for ages – are ending up with a lead and business producing machine so powerful that you’re actually able to take a few days off each week because the system runs itself.

This is exactly why we created the Gravitational Marketing.

In the second Law of Gravitational Marketing for Small Businesses, we’ll tell you how to DOUBLE the probability that a customer will do business with you. Can you imagine?